The one thing in the universe we cannot buy back is time. We are here for a limited time and then we are gone, which means we should try to make the absolute most of our time. But our time is under a constant barrage of constraints, requirements and requests; to the point where we often feel overwhelmed and not sure where our time went.
Dwight Eisenhower wasn't only the 34th President of the United States. During World War II he was the Supreme Allied Commander, responsible for the actions of the United States, British, French, and (arguably) the Russian military organizations. Can you imagine the amount of requests on his time? Military strategies, political maneuvers, and anything that he wanted to do. General Eisenhower had to build a model in order to determine how to address the requests on his time. What he developed was the Eisenhower Decision Matrix, which has found its way into the management lexicon. In fact, Steven Covey included it in one of the most popular self-help books of all time
Seven Habits of Highly Effective People.
As I built my C4 concept, I realized that an understanding of the Decision Matrix is critical for
Conceive, mostly because Leaders don't know where they are spending their time and need to be aware of where they get the most bang for their buck. In fact, this is more of a preamble to
Conceive, as
Conceive is largely a Quadrant 2 activities (but I get ahead of myself). As I researched the Eisenhower Decision Matrix, I tried to find a graphical representation which would properly illustrate the concept, but what I found was a lot of quadrant diagrams with a lot of words, require too much explanation. So instead, I worked with my graphic designer (who happens to be my wife, so lucky!) to build a graphical representation of the Decision Matrix that should allow understanding without a lot of explanation (but I probably will over-explain the images during this blog). I now present the
C4 Leader version of the Eisenhower Decision Matrix: